About Us

cropped-SmallLogo11.jpgThe concept of a traditional public relations firm is a thing of the past.

The principles of building relationships between an organization and its publics, and in influencing opinions through understanding and goodwill are still very sound. However, the channels by which we accomplish these goals are vastly different than they were even five years ago.

Today’s public relations goes far beyond pitching press releases or getting your CEO on television.

And it most definitely isn’t “spin.”

Public relations today is goal-driven and strategic. Developing the right message that is targeted to the right audience at the right time, using the right channel will help you achieve your communications and public relations goals.

Through traditional, digital and social media, as well as thoughtful training courses and tactical community outreach, Robinson and Associates will help you identify what you want to accomplish and then chart a plan to get you there.

Robinson and Associates specializes in those vital communications activities that help you to attain a higher level of success: strategic messaging and branding, communications counseling and training, crisis communications, reputation management, media relations, social media, digital and online strategies, writing and editing, and community outreach.No Spin

Our core competencies include:

  • Strategic Messaging
  • Media/Message Training
  • Crisis Communications
  • Reputation Management
  • Media Relations
  • Social Media
  • Writing and Editing
  • Community Relations, Outreach and Networking
  • Internal/External Corporate Communications
  • Digital, Online and Mobile Content Management and Strategies

“For more than a dozen years, I worked quite closely with Sid, often on a daily basis. On each and every occasion, he was responsive to what we needed to accomplish, resourceful in identifying solutions, extremely well connected to regional media, collaborative in working with others, and both quite talented and knowledgeable about public relations initiatives. In addition, Sid is simply a good colleague with whom to work – personable and with high integrity.”

– Albert Karnig, President Emeritus, California State University, San Bernardino (since deceased)


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